Mr. Clean has been going through some changes. First, there’s this extremely sexual commercial in which is dances erotically with a mop for a woman I assume is a very neglected housewife. This is what I call the Uncanny Horniness Valley:
But there have also been some better updates. For instance, Mr. Clean is now a black man. A human one, not a freaky CGI version of a black Mr. Clean. Ad execs looked for three months to find their new cleaning spokesman in the person of Mike Jackson, a Georgia native who just won $20,000 and a Super Bowl spot next to Denver Broncos linebacker DeMarcus Ware.
According to People, he also got a lifetime supply of Magic Erasers and will appear in the brand’s digital calendar, if you need something to look at to get motivated to mop the floor. In a press release on his new role, Jackson was modest, yet hopeful:
“While it’s impossible to replace the iconic Mr. Clean, I’m excited for the opportunity to help people tackle the most seemingly impossible messes while he’s away.”
Jackson apparently shaved his head and wore an earring for his audition. Not sure if he was dressing the part or if this is who he really is, but it looks good on him. Unfortunately, I don’t think there’s a man alive who’s hot enough to make me enjoy mopping the floor.