Hollywood has a diversity problem. This isn't exactly debatable anymore. But what can the internet do about it?
Here's an idea: Cast John Cho in every movie ever. Why not? He's a great actor! Charming. Handsome. Better than most of the white bros who lead a majority of the big budget movies out now.
Thankfully, some Photoshop-savvy activists are editing John Cho into movie posters to show what an Asian-friendly cinematic landscape would look like. The new project, gathered around the social media campaign #StarringJohnCho, is making a statement about casting decisions in contemporary movies.
Here are some of the best posts from the hashtag:
The idea was conceived of by digital strategist William Yu, who started the original Twitter account with the idea. He describes his project as “a social movement that shows you what it would look like if today’s Hollywood blockbusters cast an Asian-American actor as their leading man."
Yu was inspired after reading a study that suggested diverse casts actually make more money. “That was kind of the linchpin of me thinking, ‘If that’s true, then why aren’t we seeing leads reflecting this fact?’” Yu told the New York Times. “If they’re not casting these leads, let’s show what Hollywood would look like if they did.”