Rihanna Says She Won't Use Trans Women As A 'Marketing Tool' In Her Beauty Line

Rihanna was asked why Fenty Beauty doesn't have trans models. Here's what the superstar said.

By Sowmya Krishnamurthy

Rihanna's Fenty Beauty line has become a success as an inclusive and diverse collection. The Hollywood Reporter shares that on Wednesday, a Twitter user asked the singer—via direct message—asking why the line doesn't have a trans model in its promotions. "Fenty Beauty campaign is awesome, next time you record something you should invite a trans girl to the group." The singer responded by saying that she doesn't want to use trans women "as a convenient marketing tool." 

Rihanna explained that casting models to arbitrarily fit a specific category, so-called "token" castings, is not something her line does. "I’ve had the pleasure of working with many gifted trans women throughout the years, but I don’t go around doing trans castings!" she said. "I respect all women, and whether they’re trans or not is none of my business! It’s personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself!"

The fan who posed the question shared the screenshot conversation. "When I thought she couldn't teach me more."

Time named Fenty Beauty as one of the year's best inventions. "I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over," she told Time. 

The line launched with 40 shades of foundation and featured an ad campaign of diverse models.

[Photo: Getty Images]


You May Also Like...
Recommended by Zergnet