Sean "Diddy" Combs has changed his name: say goodbye to "Diddy," and hello to "Love, aka Brother Love."
Love's 48th birthday was on Saturday, and in honor of the occasion, the music mogul posted a video via Twitter announcing his name change and shedding some light on his motivations.
"I know it's risky because it could come off as corny to some people," he said. "So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers."
Diddy went on to reveal what prompted the change, explaining, "I'm just not who I am before. I'm something different."
Fair enough. Check out Love's Twitter announcement below.
[Photo: Getty Images]