The Kardashians love to break the Internet but now they may be breaking the law too. A watchdog group says that the family has been making big bucks on social media without playing by the rules.
The group Truth in Advertising Inc. has sent an official letter to momager Kris Jenner and her lawyer saying, “We have found that members of the Kardashian/Jenner family are engaged in deceptive marketing campaigns," per the NY Post. According to the Federal Trade Commission, celebrities and influencers must disclose when they're being paid by a company to post content. This explains hashtags like #Spon or #Ad after certain posts.
The watchdog group claims that the Kim Kardashian, Kylie Jenner and the rest of the family are not complying in posts for brands like Puma, Calvin Klein and everyone's favorite, Fit Tea. "A plethora of posts that do not clearly or conspicuously disclose their relationships with the companies being promoted in the posts as is required by federal law," says the group.
Disclosure is meant to let consumers know the difference between a paid advertisement and an organic shout-out.