Free lunches and happy hours aren't enough to attract top talent and employers are getting more creative when it comes to job perks. Start-up delivery company Boxed offers a unique and romantic perk by paying for employees' weddings up to $20,000.
"We don't do free meals, we don't do $10,000 happy hours, we're lean all around," Chieh Huang, CEO and cofounder of Boxed, told Inc. "We don't have extravagant salaries, but we focus on a few fringe benefits."
The reason behind this idea comes from 26-year-old Marcel Graham. The Boxed employee was struggling to finance his wedding—and pay for his ailing mother's healthcare—despite working seven days a week and two shifts a day. "F-ck it, I'm gonna do the right thing and change this man's life," Huang says. He surprised Graham and his fiance with the news in an emotional, tearful moment. "It's not like we're providing $25,000 in annual benefits for each employee; this is very targeted. Culture is so important to us and if I can help an employee in a bad situation, it benefits the culture and benefits the entire company."
Boxed also offers unlimited maternity and paternity paid leave and the CEO pays for any employee's kid's tuition out of his own salary.