Hang Onto Your Tracksuits...There's Going To Be A Juicy Couture TV Show
Velour for everyone!
Designers of the Official Early 2000s Cool Mom Costume™, Pamela Skaist-Levy and Gela Nash-Taylor of Juicy Couture, are the subjects of a new television series set to air on the Freeform (formerly ABC Family) Network. The series will be developed by production company Fake Empire, run by Gossip Girl producers Josh Schwartz and Stephanie Savage and will be based on the book The Glitter Plan, which tells the story of the rise of the Velour Tracksuit Empire.
According to the Good Book, Juicy was originally formed by the dynamic duo on just $200. Shortly after, it was discovered by celebutantes and other teen girls who drive BMWs, who launched the brand to a level of near-ubiquity at the beginning of the new millennium. Eventually, Juicy was bought for $53.1 million by Liz Claiborne.
On the new series, the founders of Juicy had this to say: “Dreams do come true. It’s Chapter 2, Pam and Gela style, where anything is possible. Being a TV character seems like the perfect next chapter to our magical fairytale.”
What probably won't be covered on the show is the relatively recent shuttering of all Juicy Couture brick and mortar locations in 2014. Woops! Guess the appeal of bedazzled pajamas is indeed limited.
As for who will play the heroines of the new series? No announcements have been made yet, but we're thinking that this would be perfect for a Paris and Nicole reunion.
Don't you need more of this in your life?