Kat Von D's eyeliner line is getting some good publicity — thanks to a woman's car crash nearly a year ago.
A Boston woman posted a review praising the model's Tattoo Liner product because it "didn't budge" during a car accident that sent her to the hospital with serious injuries.
Shelby Pagan, a 25-year-old emergency room nurse, posted her 5-star review of Kat Von D's eyeliner on the product's website in August 2017, but it only went viral in the past few days.
In an Instagram post last summer, Pagan said a driver hit her on the side of a highway June 28, sending her to the hospital with a closed head injury, forehead lacerations and other ailments. She posted a selfie on Instagram showing her in a neck brace, with her makeup running — but her eyeliner perfectly intact.
"I consider myself lucky to have walked away from the accident relatively unhurt and alive," she wrote.
Weeks later, she posted the pic on the Tattoo Liner page and assured shoppers the eyeliner would hold up even in a catastrophe.
"I was in a car accident and my eyeliner didn't budge," she wrote.
"My mascara was running down my face from crying and all other products had been wiped off in the transfer to the hospital. But not my tattoo eyeliner...this product lasts and looks amazing through anything. Never buying any other liner again."
Lahari Manchikanti, a student at the University of Florida, spotted the rave review on Monday and gave it a new wave of attention.
"Y’all I was really out here looking for a new eyeliner and look at this review lmfaooo," Manchikanti wrote next to a screenshot of the Pagan's appraisal of the liner. "She deadass took a picture in her neck brace I am deceased."
Manchikanti's tweet had garnered over 500,000 likes and has been retweeted over 150,000 times.
After her newfound fame, Pagan said she took the photo hoping to use it as police evidence.
"At the time I took the photo, I was actually taking it in case police needed it for evidence, and to send to my mother because she lived in another state and was worried about me," Pagan told Teen Vogue. "When I was recovering, I shared it on my Instagram to share what had happened, and people repeatedly kept telling me how good my makeup looked despite being in an accident. So I decided to give credit where it was due and shared it on Kat Von D's website!"
[Photo: Instagram @coffeecatsandcusswords]