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Nutella Jars Discounted By 70 Percent In France, Causing Brawls And Chaos

"People just rushed in, shoving everyone, breaking things. It was like an orgy."

By Sowmya Krishnamurthy

Everyone loves a good sale and consumers in France can't get enough of discounted Nutella. According to CNN, a French supermarket chain called Intermarche offered the hazelnut and chocolate spread at a 70% discount and chaos ensued. 

Hundreds lined up for the discount. "It was a real disaster, 200 people were outside waiting for the supermarket's opening," said one employee in Metz. "All of this mess for a Nutella jar."

Video from the sales show Nutella fans going crazy over the spread. Customers fought to get their hands on jars and the store employees got nervous. "People just rushed in, shoving everyone, breaking things. It was like an orgy," another employee in Forbach, said. "We were on the verge of calling the police."


Authorities ended up being called in some places. In Otstricourt, cops were called to help quell the incidents. The Associated Press reports brawls as well.

The regular price of Nutella is €4.50 ($5.60). It was discounted to €1.41 ($1.75). The parent company of Nutella told the Associated Press that the decision to offer this great deal was on the supermarket alone. “We want to clarify that the decision for the special offer was taken unilaterally by Intermarche,” the Ferrero company said in a statement. “We regret the consequences of this operation, which created confusion and disappointment in the consumers’ minds.”

The discount was intended to last until Saturday but stocks ran out quickly. Sales did however, go well in some locations with no incidents reported.

This isn't the first time the tasty spread has caused madness. Back in September 2015, a 78-year-old shopper at a Costco in California said that he was punched in the face afteranother customer took too many Nutella waffle samples. "He takes two, three of them, left one," the victim said in an interview with CBS Los Angeles. "I want to take that one, and he catch my hand. I say, 'What are you doing? Let me eat this one.' " The grandfather says the other customer then hit him. "He hit me, and the blood started.'"



[Photo: Nuetella Instagram]

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