“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!” the 30-year-old wrote on her Instagram Story on Thursday. “I’d love to call it ignorance, but I know you ain’t that dumb!”
She continued, "You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them … but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet …. you let us down! Shame on you."
The superstar then advised fans to get rid of the app. "Throw the whole app-oligy away.”
The controversial ad in question asked users whether they’d rather “slap Rihanna” or “punch Chris Brown.”
As previously reported, Rihanna and Chris Brown were involved in a high-profile incident in which he assaulted her while they were dating in 2008. Despite a restraining order against Brown and him pleading guilty to assault, they reconciled romantically a year later.
"I finally learned that beating a woman is wrong," he said to Matt Lauer in 2013, according to The Daily Mail. 'I think it is just proving myself once again and me being a man. Knowing what I did was wrong and never doing it again."
Brown’s lawyer Mark Geragos, released a statement denouncing the ad as well.
“They should change their name from Snapchat to Tone Deaf,” he told US Weekly.
The ad, which was only featured to U.S. users, was taken down, according to Teen Vogue. Snapchat apologized for the spot. "The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware," the company said in a statement to the BBC. "We are sorry that this happened."
[Photo: Getty Images]