Amber Grimes is an ambitious Atlanta native with an independent grind to make it in the entertainment world. She recently joined Nick Cannon’s team as his assistant to help him launch NCredible in Atlanta. Her career kicked off early by becoming one of the top college party promoters in the city. After making a big name for herself on the party scene, she furthered her interest in entertainment by promoting and managing several artists. Her hard work quickly led to her first executive assistant position at Def Jam Records for the Former Vice President, Abou “Bu” Thiam, as well as a brand ambassador position with Reebok.
It was always this assistant’s goal to become a trailblazer in the male dominated entertainment industry, and Amber has done that by taking her experience with high level executives, major artists, and event planning, to start her own full-service marketing company, The Cardi Brand Agency. Amber also uses her athletic background, passion for fitness, and major brand connections to host an all-female health initiative, #PowerWomenSweat, that promotes healthy living and offers women of all ages free fitness classes and networking opportunities. Amber has big goals to make it as a powerful female in show business and to inspire other young women to always follow their dreams.