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Very Real

#PermitPatty Resigns As CEO Of Cannabis Company Following Intense Backlash

Alison Ettel was formerly the CEO of TreatWell Health, a cannabis company.

By Sharon Lynn Pruitt

Alison Ettel, known by many online as #PermitPatty, is facing real-life consequences for her actions.

Ettel earned the #PermitPatty nickname after she threatened to call the police on a young black girl selling water outside of her apartment building earlier this month. The girl’s mother Erin Austin shared footage of the intense encounter on Instagram — the screenshot above shows how Ettel had a phone held up to her ear.

Social media quickly dubbed Ettel #PermitPatty, who then became the subject of backlash. Ettel resigned from her position as CEO of TreatWell Health on Tuesday, NBC News reports.

TreatWell Health produces cannabis-infused products, but, after Ettel’s sidewalk blow-up, at least six marijuana businesses have cut ties with the company, according to NBC News.

In a press release on Tuesday, company spokesperson Cynthia Gonzalez announced that Ettel had stepped down from her position because it was “in the best interest of [TreatWell Health’s] patients.”

“It is Ms. Ettel’s belief that TreatWell, its employees, and patients should not have to suffer because of a situation that occurred in an escalated moment. And she regrets her part and is remorseful,” the release continued.

Gonzalez said the company is “deeply sorry” for the incident that occurred, which they called a “terrible mistake.”

“It is important to know it was never the intention to disparage, harass or cause any harm to the child, nor her Mother,” said Gonzalez. “However, in a heated moment, a critically wrong decision was made by our CEO. The guilt lies in that decision, and while it was completely wrong, the act that followed was not motivated by any racist intent whatsoever.”

Four marijuana dispensaries — Magnolia, Bloom Room, Apothecarium, and Green Trees Wellness  — all cut ties with TreatWell Health following the release of the video, as did cannabis delivery service Herb and cannabis review website Ganjly, NBC News reports.

In an interview with the Huffington Post shortly after she rose to viral video fame, Ettel apologized for her actions, and claimed that she was only bluffing about calling the police.

“It was stupid. I completely regret that I handled that so poorly,” she said. “It was completely stress-related, and I should have never confronted her. That was a mistake, a complete mistake. Please don’t make me sound horrible.”

[Photo: Screenshot via Instagram/@ladyesowavy]