Get ready...P. Diddy / Puff Daddy / Sean Combs / Sean Jean / Diddy (no P.) / What's he going by now? is debuting a line of girls clothing at Macy's. The news was announced over Facebook this morning:
"BREAKING NEWS!!! The Princesses have arrived, Sean John Girls in stores today at Macy's #SJGirls #SJDreamBig #DreamBig," reads the caption on the image of girls exiting a limo in baby pink and blue tulle.
(Interestingly, just last year other celebrities had begun combatting the rhetoric of princess culture. Ellen Degeneres, for example, had designed a line of Gap clothing for children that emphasized gender neutrality with inspiring and empowering messages emblazoned on garments that used muted and primary color palettes. "Be your own hero," asserted Ellen, almost implicitly criticizing the princess industrial complex.)
"I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project," Diddy said in a statement to the New York Daily News, paired with pictures of Combs and his daughters wearing the new garments. "They are young dreamers and will serve as an inspiration to girls everywhere."
"[My daughters] Jessie, D'Lila and Chance are fashionistas in their own right and creatively, the girls will be integrated into the brand creative as they embark on this venture as hip and stylish young entrepreneurs," Combs added.
The new Sean John Girls collection will reportedly feature a wide variety of "vibrant" shirts, shorts, dresses and jackets, ranging from $35 to $100.
Not too much else is known about Combs' new line, nor are we sure how encouraging girls to "dream big" and sartorially relegating them to the role of damsel-in-distress isn't completely contradictory.
(But hey, points for diversity, I guess!)