Shopping for jeans pretty much sucks, and apparently H&M isn't making the experience any better. In the latest issue of weird sizing, the retailer is being blasted by a student for making a miniscule size 16.
Ruth Clemens, a student in the UK, shared her experience buying H&M jeans that she finds “unrealistically small." “I’m normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I’d try them on. It did not go well,” the 25-year-old wrote on H&M’s Facebook page. “As I’m sure you’re aware, size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes)," she continues. “I am not overweight (not that that should matter) and although I’m 5 foot 11 my body is pretty average shape-wise. It’s already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small?”
The post has gone viral with more than 72,000 reactions and 7500 comments.
The company has responded via Facebook.
Let's see if this feedback finds its way into our next pair of jeans.