Another day, another inappropriate t-shirt scandal. When will brands learn that being offensive won't win you any new fans?
Forever 21 is the latest clothing giant embroiled in a t-shirt scandal. The clothing item in question was a plain white tee, emblazoned with the following message in big black letters: "Don't say maybe if you want to say no."
Kind of a strange message for a men's t-shirt, right? While it could be interpreted as being a call for women to speak their minds freely (I guess), it could also be interpreted as criticism of sexual assault victims.
In response to the criticism, Forever 21 pulled the shirt and issued an apology.
"Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously," the statement reads. "With regards to the t-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product."
Let's look on the bright side: they pulled the shirt and apologized. At least they didn't release something called a slave sandal.