Khloe Kardashian Is Launching A Body-Positive Denim Line

Plus, YOU could star in it.

By Sowmya Krishnamurthy

Along with root canals and meeting your ex's new girlfriend, shopping for jeans ranks up there as one of the least fun things to do. Khloe Kardashian wants to change that. The reality star is launching a new body-positive denim line and is looking for models.

Khloe took to Instagram to share her announcement and open casting call. "I’m looking for beautiful, powerful women to star with me in a new campaign for my new denim brand! Details at,” she wrote. At the site is a mysterious message about the line: "The body revolution is here," it states. "There is a new definition of sexy. The shape we lust for has curves, not the straight body of the fashion establishment."

There's a link to the casting page for women at least 18 years old. Upload a photo and fill out a basic form to be considered. The casting will take place on May 9th in Los Angeles.

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