Gucci is catching heat for their latest ad campaign. According to the Advertising Standards Authority of Britain, the female models featured in the ad are "unhealthily thin."
The ASA ruled that the ad was "irresponsible" due to the appearance of the models. "[somber] facial expression and dark makeup, particularly around her eyes, made her face look gaunt," they said of one model in the report.
"For those reasons, we considered that the model leaning against the wall appeared to be unhealthily thin in the image, and therefore concluded that the ad was irresponsible," the ASA concluded.
Gucci wasn't having it. The Italian brand told the ASA that it was a "subjective issue as to whether a model looked unhealthily thin," the The New York Times reports. Though the model is thin, Gucci maintains that she was not represented in a way that's unhealthy, and that the readership of the paper in which the ad appeared is "adult and mature," so it's all a moot point.
The ASA stood by their ruling that the ad must not appear again in its current form.
Do you agree with their decision? View the ad for yourself below.