InStyle reports that Taylor just signed a deal with Reebok to become their newest brand ambassador, joining big-name celebs like Future, Kendrick Lamar, and Gigi Hadid. Taylor is the face of Reebok's re-release of the Reebok Classic Freestyle Hi, the first fitness sneaker designed for women.
This isn't Taylor's first time working with Reebok; the legendary sneakerhead teamed up with the brand last year to release her own shoe called the Question Mid Teyana T. And who can forget back in 2013 when her Twitter feud with Rihanna reportedly cost her a partnership with Adidas? Luckily for Taylor, that drama is far behind the both of them, and she's now set to take on the shoe world yet again.
"Reebok has always been a brand that's been very special to my heart ever since I was young," Taylor said in a statement. "Freestyles were all I wanted to wear growing up so it feels like everything's come full circle with this partnership. The 5411's really opened the door for creativity in women's fashion, it gave permission for sneakers to be feminine. I'm honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today."
Taylor posted a video from her ad campaign on Instagram yesterday, calling it a "proud moment." Check out the video — which perfectly channels the '90s workout video aesthetic — below.
[Photo: Getty Images]