Shia Yearwood knows a thing or two about creative marketing.
The 23-year-old Charlotte hairstylist was arrested last week on a misdemeanor charge after turning herself in for violating a domestic protective order related to a child custody case, The Charlotte Observer reports. Her mugshot was later posted to the @CharlotteMugs Twitter account.
While having her mugshot posted online could have been embarrassing, Yearwood managed to turn it into free publicity for her hair braiding business. When Twitter users began complimenting her hair, which she says was braided mere hours before the mugshot photo was taken, she retweeted the photo and added the hashtag "BraidsByShia."
"Can't hold me back either," she wrote in the caption.
"Lol did y'all think I was ashamed of my mugshot? Come on now," she added later.
Her tweet has been liked over 9,000 times and retweeted more than 4,000 times. As a result of her sudden internet fame, Yearwood, who's been braiding hair for over 15 years, says her business has been booming, even more than usual.
"I have definitely seen an increase in inquiries since my tweet," she told BET. "Really, more so in support of what I do and how I turned my situation around."
The message Yearwood's social media fame is spreading is a positive one.
"I stood up tall and proud and I held my head high bc I wasn't ashamed of sh*t," she wrote as part of a lengthy Instagram caption. "I let my work speak for itself and I let my God work for me! We turning lemons to lemonade all year baby."
Check out Shia's story, in her own words, in her full post below.