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Even while serving 22 years in prison for the attempted murder-for-hire of an animal rights activist, infamous zookeeper Joe Exotic is capitalizing on the fame offered by the hit Netflix series "Tiger King: Murder, Mayhem and Madness."
“I’m extremely happy with the first week launch," brand founder Odain Watson told Oxygen.com in a statement, while declining to comment on the TMZ report.
The merchandise line consists of joggers and sweatshirts marked with tiger decals and revenge-themed references, all for a premium price. The full line debuted Wednesday and about 7,000 T-shirts, hoodies, sweats and face masks have been sold online, The New York Post reported.
The cheapest item available is a face mask, an in-demand item with the ongoing COVID-19 pandemic that has caused many states to mandate the use of mouth- and nose-covering accessories.
“Creating fashion, you never know anything could happen,” Watson said of further products down the line.
A publicist for Watson told Oxygen.com that the collection has recently restocked all items, in addition to adding more products.
Many of the items feature phrases like “Revenge" and "Love Thy Backstabber" — possibly alluding to Exotic's feud with animal rights activist Carole Baskin, who has said she's received death threats over her portrayal in the docuseries.
Exotic was sentenced to prison earlier this year for violations of the Endangered Species Act and murder-for-hire charges.
"Odaingerous offers the next generation of streetwear apparel that is bold, iconic, edgy and Odaingerously unapologetic, Joe Exotic embodies these traits and more," Odaingerous said in a statement about the collection on their website.
"As an official brand partner this collaboration is sure to be one of the most talked-about collections of 2020, with fashion guru Odain Watson at the helm of Odaingerous, the addition of the limited-edition capsule has been specifically designed with Joe Exotic’s exuberant personality and creative direction," the statement continued.
In addition to the streetwear line, Exotic is also pushing for a pardon. This follows from President Donald Trump previously musing he'd "take a look" at Exotic's sentence. Exotic has said he wants out of prison to enjoy the fame from the Netflix docuseries.
Exotic's legal team is staging a bombastic campaign hoping to spur the president to offer clemency to the former zookeeper, according to The Daily Beast.
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